Thursday, 6 January 2011

SHIBUYA 109 STORE

There are severeal 109 stores in Tokyo and Helena and I visted the one in Shibuya, it's a department store that sells mainly womens apparel but does have a mens floor. There is a definite look that goes with the 109 stores, based mainly on that 'tanned, over groomed and styled to the max' Ganguro guys and girls work in all of the mini-shop style concessions within the store. The customer experience is very interactive, with the sales assistants welcoming you to their shop and calling to you to come in even if you are just walking past.
I personally like this friendly atmosphere and the Japanese consumer seems to require a very high standard of customer service that appears to be consistent across all forms of retail environments.

.Anna.

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