JAPANESE CHARACTERS.

Japan certainly loves its cartoon characters. They heavily use them within their advertising for their brand, and to draw the consumer in. One observation I found interesting while in Tokyo was that even males had these characters they adored on their phones as charms or attached to their man bags! Even cafes or restaurants may have their own character! Here are a few examples ... (If you click on this link you can learn about the characters personalities etc http://8tokyo.com/category/character/)

~ Helena