NAIL ART IS BIG. REALLY BIG.

The Nail Art industry in Tokyo is huge! They love their nails, and the crazier the better it seems! After observing many girls with overly embellished nails, and talking to some of the girls at Bunka, a brand extension for Illamasqua into Nail Art (or a Nail Bar) certainly looks like an interesting avenue to explore further. After some research I found out about the Nail Art Expo Tokyo hold yearly. The Expo attracts around 50,000 visitors and according to 'Bella Sugar' the Nail industry in Tokyo is a 200 million yen market and shows no signs of slowing down!
Here are some photos I took in Tokyo of nails, and some from the 2010 Tokyo Nail Expo.

~ Helena