One of the crucial things Anna and I needed to do during our trip to Tokyo, was begin to understand the Japanese culture. This includes what they deem to be acceptable and unacceptable, as we don’t want Illamasqua to do anything that they would find offensive. So, we visited the temples, ate their food, looked at their means of transport, visited their gardens and parks, and analysed the way they dressed and behaved within different situations.
~ Helena
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