MIG (MADE IN GIRL) MAGAZINE.

The first issue of MIG magazine was launched around the end of 2009, a free Japanese publication. Its tagline is 'New World of the Girls, By the Girls, For the Girls'. This magazine looks at upcoming female designers in Tokyo, and girl-run clothing shops. MIG also explores Japanese artists, socialites, and girl idol groups in Akihabara.
The strong female stance is whats most interesting about this publication, it reveals the change in Japanese society, and how women are now taking ownership.

~ Helena

VIVIENNE SATO.

Vivienne Sato rules over Tokyo's night scene and parties. Known for her signature wigs and huge platform, this is one of Tokyo's known Drag Queens. In contrast to her crazy social night life persona, her private life is all about art: She is a painter, illustrator, movie critic and architect.
It seems that it is the night time that brings out Vivi's alter-ego.

~ Helena

Mademoiselle Yulia - Tokyo DJ

MADEMOISELLE YULIA has become an icon in the Tokyo Electro scene for her unique DJ/ singing/ MC style performances, and for her eclectic sense of style. She has DJ-ed at clubs & parties for the likes of Katy Perry, M.I.A., etc., and at fashion events for Louis Vuitton & Gucci, she became the staple female DJ on the Tokyo electro and underground club scene. Alongside her DJ career, she has been hitting the studios with TERIYAKI BOYZ®, TOWA TEI, KRAZY BALDHEAD.


 .Anna.

TRIPPPLE NIPPPLES!

Trippple Nippples Live show from trippplenippples on Vimeo.

This crazy duo are loved in Japan, performing in some amazing underground clubs. They attract those who want to express themselves, especially through costume and make-up. The perfect consumer for Illamasqua. Exciting! Possible launch party live act ...!

~Helena

Helena Liddiard's Research Report

Anna Hirji's Research Report

Enjoy Illamasqua Team!

Helena & Anna

COSPLAY MAKE-UP TRANSFORMATION.

An interesting video, on how to transform your look into the 'Sailor Moon' Japanese anime character. Their emotional connection with make-up links to their yearning to look as similar to their favourite character as possible. 

~ Helena

VNV NATION ILLUSION.

I love this video, it is all about the illusion of perfection that society strive for, yet people need to realise that this is not reality. They should celebrate everybody's differences. An emotional one.

~ Helena